The minefield of trademark assignment

By Yuan Zhenfu, Vice Director at Intellectual Property Institute of Shanghai University, Columnist of China IP,[Trademark]

Though trademark assignment seems simple, it is actually quite complicated. Even Apple Inc. (Apple) was trapped with their iPad trademark assignment.


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It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.

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