Video game industry players call for better R&D

2018/08/17

More development needed so that China maintains high score in market
Industry experts are calling on video games developers to invest more in research and development to avert copyright risks.
China's video games industry is embracing a golden era of growth, said Perfect World CEO Xiao Hong at digital entertainment expo 2018 China Joy, held in Shanghai earlier this month.
"Chinese games will become a major force in the global market in the next five to 10 years," he forecast.
As the largest video games market worldwide, China generated 105 billion yuan ($15 billion) in the sector in the first half of this year, accounting for more than 26 percent of the world's total, according to market consultancy CNG.
Xiao called on Chinese industrial players to tap into the latest opportunities, improve their R&D capacities and explore the overseas market. "Quality content is always at the heart of what content producers are committed to. Focusing on research and development as well as products has always been fundamental to our development," he said.
Source: China daily