Panel Ⅳ: International Layout Strategy of Intellectual Property of Enterprises under the New Situation ——The 2019 Annual Meet

2019/03/15

Panel : International Layout Strategy of Intellectual Property of Enterprises under the New Situation ——The 2019 Annual Meeting of Alliance of Global Intellectual Property Service (AGIPS)
On November 5, 2018, the first China International Import Expo was held in Shanghai. President Xi Jinping attended the opening ceremony and delivered a keynote speech entitled "Building an Innovative and Inclusive Open World Economy Together".
 
President Xi stressed that China's economic development in the past 40 years has been achieved under the open conditions, and that China's future high-quality economic development must also be carried out under the open conditions. China is encouraging enterprises to "going out", however, enterprises are facing a series of problems in the field of intellectual property in the process of "going out". In the new situation, it is a hot topic in the field of intellectual property to carry out a reasonable international layout of intellectual property of enterprises in order to avoid obstacles in the process of "going out".
 
At the 9th China IP International Annual Forum and 2019 Annual Conference of In-House IP Managers in China, a special sub-forum was set up to invite academic, judicial and business people to come together to discuss in depth under the theme of "International Layout Strategy of Intellectual Property of Enterprises under the New Situation". The sub-forum was chaired by Tommy Zhang, President and Editor-in-Chief of China IP Magazine, and keynote speeches were made by Andy Y.Sun, Executive Director of Asia Pacific Legal Institute, Liang Zhiwen, Patent Agent of Innotrack Intellectual Property Law Firm, Chen Yang, Judge of Shenzhen IP Tribunal, Rachel Huang, General Manager & Executive Partner of Ifuture Intellectual Property Consulting(Shanghai) Co., LTD. and Ren Chuanxia, Director of Intellectual Property Department of Hanvon Technology.
 
Tommy Zhang said that the significance and role of the establishment of Alliance of Global Intellectual Property Service (AGIPS) lie in a sharing platform for cross-border communication to achieve the goal of win-win cooperation.
 
In the keynote speech entitled "High Value Patent and Intellectual Property Operation", Andy Y.Sun believed that technologies, products and brands are the "high value" that enterprises should attach importance to.
 
In the speech entitled "Overseas Intellectual Property Risks and Countermeasures", Liang Zhiwen illustrated the trend of intellectual property of overseas businesses and the risk coping strategies, from a commercial perspective, by taking Europe and US as examples. When referring to the "Rules of Evidence in Intellectual Property Litigation", Judge Chen Yang said that in the daily intellectual property litigation, we should attach importance to five principles, namely, the rule of claimer to provide evidence, the rule of superior evidence, the rule of presumption of evidence, the rule of exclusion of illegal evidence, and the rule of comprehensive and objective examination of evidence. Rachel Huang under the theme of "Enterprise Fine Intellectual Property Risk Management", discussed from three perspectives: the regional characteristics of patent system, the commonness of fine patent regional layout risk management, and the practical points of fine patent regional layout risk management. Ren Chuanxia expounded the importance of intellectual property to enterprise development and market, under the theme of "The Strategy of Cultivation, Identification and International Layout of High-Value Intellectual Property of Enterprises" by taking the 20-year development course of Hanvon Technology as an example.
 
After the keynote speeches, an interactive question and answer was made between the audience and the speakers. The content of this sub-forum is unanimously praised by the audience. We believe that it will inspire enterprises to develop the international layout of intellectual property under the new situation.