"HOLLAND" Not Allowed in Trademark?

2018/06/21

Beijing IP Court rejected the application for "HOLLAND", holding that CNH Industrial ‘s main operation place is UK though it’s governed by Netherlands' legislation, and the trademark containing "HOLLAND" would mislead the correlation public about the origin of services.
CNH Industrial appealed to Beijing High People's Court, proposed that it was founded and operated according to the Dutch law, and submitted certified certification from Netherlands Ministry of Economic Affairs.
Beijing High People's Court nodded to CNH Industrial's appeal on the ground that the relevant certification could prove Netherlands government's agreement towards the application of the trademark containing "HOLLAND" registration in China. Therefore Beijing High People's Court withdrew both the decisions of the first stance and the TRAB and decreed TRAB to make a de novo decision.
Source: CHINA INTELLECTUAL PROPERTY NEWS