the 180th Issue: Will the New gTLD Programme Impact Your Brand Management Strategy?-China Intellectual Property Magazine

·Will the New gTLD Programme Impact Your Brand Management Strategy?

The introduction of a new generic Top-Level Domain Name (gTLD) regime is set to alter the way in which companies formulate their brand management strategies. Pre-empting these changes may prove vital to establishing a strong online presence... More

·Visual trademarks law may involve more than meets the eye

Mainland judges face a growing number of international cases
Amendment could boost creativity among Chinese companies: experts
　　Companies in China may soon be able to register unique and familiar tunes - such as Windows’ start-up music and Nokia’s preset ringtones - as audio trademarks... More

News in Brief

· Patent disputes decried as cover for protectionism

· Japanese anime suffers huge loses in China: untruthfully

· Patent applications surge in Liuzhou

· Historic Treaty Adopted, Boosts Access to Books for Visually Impaired Persons Worldwide

· ’Green channel’ puts investors on fast track

· LG: Sweeping success, more Chinese features

· Shandong: Copyright trading center

· Beijing: Home-grown AVS approved

· White House to Crack Down on Patent Trolls

· Charter of the Art Festival of China

China IP Articles

· Blazing the IP trail in China —Interview with Oliver Lutze, Head of IPR at Bayer (China) Ltd.Issue 54, By Emily Tan, [Comprehensive Reports]

Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. It produced many great inventions. Some of them are so successful that they are already household words, such as aspirin, others are its famous ground breaking materials, such as polyurethane and polycarbonate. The magnitude of these achievements is closely related to the company’s strategy of attaching great importance to R&D... More

· Micro Art: Miniature Paintings Leave You Speechless Issue 54, By China IP,[Comprehensive Reports]

Micro Art: Miniature Paintings Leave You Speechless
From a single pumpkin seed to delicate butterfly wings, no canvas is too teeny for micro artist Hasan Kale. The talented—not to mention patient—artist paints realistic renderings of his hometown of Istanbul on unexpected objects... More