海口中院发布诉中禁令要求涉嫌商标侵权的在售楼盘立即更名

2019/03/04发表

 
  近日,针对海口市一处楼盘项目使用科纳国际有限公司的注册商标“亚特兰蒂斯”及“Atlantis”、并在其企业名称中使用“亚特兰蒂斯”字样的侵权行为,海口市中级人民法院依法判决被告构成商标侵权及不正当竞争,应当立即停止侵权行为并且支付科纳公司经济损失及合理费用人民币一百万元。
 
  值得一提的是,在该案审理过程中,海口中院发布了诉中禁令,要求该在售楼盘项目立即停止使用涉嫌侵权的楼盘名称,该禁令是不动产领域涉外商标侵权案件中首份诉中禁令。
 
  该案被告将其开发的位于海口的楼盘命名为“亚特兰蒂斯·花园”并突出使用其中的“亚特兰蒂斯“字样,与同属于海南的三亚市标志性豪华度假综合体“亚特兰蒂斯”使用的注册商标完全相同,被告的楼盘项目为酒店式公寓,在宣传中多次强调其“五星级酒店管家服务”。该“亚特兰蒂斯·花园”楼盘于2018年5月正式开盘,而就在此前不久的2018年4月,科纳公司在全球的新一座“亚特兰蒂斯”度假综合体刚刚在海南三亚盛大开业。
 
  原告认为,被告楼盘项目正分多期陆续推出,如果不及时阻止被告的这一涉嫌商标侵权行为,由于双方同处于海南省境内,且度假型房产和度假酒店在消费群体、市场渠道上存在高度交叉,被告的楼盘以“亚特兰蒂斯”的名义大量售出后,将对科纳公司的“亚特兰蒂斯”度假综合体造成较大的混淆性影响,并对科纳公司注册商标所承载的商誉造成不可挽回的损失。
 
  海口中院综合考量了出具禁令的必要性以及出具禁令后的社会效果,于2018年9月签发该份诉中禁令,对房地产市场中给楼盘随意命名导致侵害他人知识产权的乱象予以了规制。
 
  该案中,除了发布诉中禁令外,法院还认定被告在其经营的酒店式公寓地产项目上使用相关商标,同时侵犯了科纳公司36类“不动产管理、销售”和43类“酒店服务”服务商标,并全额支持了原告一百万元的诉讼请求。
 
 
Haikou Intermediate People's Court issued an interim injunction requesting an on-sale real estate project involved in trademark infringement be renamed immediately
 
  A real estate project in Haikou City used KERZNER International Ltd.’s registered trademarks "YA TE LAN DI SI (Atlantis in Chinese)" and "Atlantis", meanwhile its operator also used "Atlantis" in its company name. Recently, Haikou Intermediate People's Court ruled that the defendants, i.e. the real estate project operator, committed trademark infringement and unfair competition, and ordered that the defendants immediately cease the infringing conduct and pay 1 million RMB compensation to KERZNER.
 
  It is worth mentioning that during the hearing of the case, Haikou Intermediate People's Court issued an interim injunction, requesting the operator of the accused real estate project immediately to cease the use of its company name including Chinese characters “亚特兰蒂斯”. This is the very first injunction in a foreign-related trademark infringement case in the field of real estate.
 
  The real estate project in Haikou was called "Atlantis Garden" with prominent use of "Atlantis", which was identical to the registered trademark used by Kerzner on its iconic luxury entertainment destination resort and hotel Atlantis in Sanya, another city in Hainan province. The defendants’ real estate project consists of serviced apartments and uses the tagline "super five-star hotel service," which has been emphasized many times in its promotional materials. Just before "Atlantis Garden" officially went on sale in May 2018, the next generation of KERZNER’s Atlantis resort opened in Sanya, in April 2018.
 
  The plaintiff believed that the defendants’ real estate project was being rolled out in several phases, and because the two parties were both in Hainan Province and there was a high degree of overlap between the vacation property and the resort hotel in terms of consumer groups and market channels, if the defendants’ use of the trademarks at issue was not ceased immediately, the defendants’ use of "Atlantis Garden" would cause confusion to consumers and bring an unrecoverable loss to the reputation of KERZNER.
 
  Haikou Intermediate People's Court did an overall evaluation of the necessity and the social effect of the interim injunction, and finally issued the injunction in September 2018. This injunction effectively set a clear regulation preventing intellectual property infringement in the real estate field, especially focusing on the arbitrary naming the real estate projects.
 
  In this case, in addition to issuing the interim injunction, the court held that the defendants’ use of the trademarks at issue on its serviced apartment project constituted trademark infringement against KERZNER’s service trademarks in class 36 "Real estate management and sales" and class 43 "Hotel service", and fully supported the plaintiff's claim of 1 million RMB.
 
  来源:中国知识产权杂志


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