“Pleasant Goat” Everywhere

Issue 32,Planned by Zhou Yi, Sara Yan, Li Wei and Doris Li, China IP,[Copyright]

An animated television series Pleasant Goat and Big Big Wolf became extremely hot in China this year. It bombarded TV screens; its film found its way to most media and products bearing its images flourished. A flock of little sheep of various looks and characters and the so-called “model husband” Big Big Wolf captured the hearts of not only children but adults.

It seemed that a Chinese animation had never caused so much attention. Does that mean a big leap forward for China’s animation, an industry encouraged for so many years?

However, Ms. Li Lisi, Deputy General Manager of Guangdong-based Creative Power Entertaining, producer of “Pleasant Goat”, told a China IP reporter: “We have just got back our production cost and had a little bit profit.”

For animation, an industry of huge input, there are two key points for getting money back for a work: TV broadcast, license and development of derivative products.

But the present reality in China is: fees paid by TV station only amount to the basic cost while the market of derivatives, the largest source of income, is seriously hurt by counterfeits.

In the animation, the little sheep can always defeat evil forces and be protected, but who will protect these lovely characters in reality?


Member Message

  • Only our members can leave a message,so please register or login.

International IP Firms
Inquiry and Assessment

Latest comments

Article Search


Online Survey

In your opinion, which is the most important factor that influences IP pledge loan evaluation?

Control over several core technologies for one product by different right owners
Stability of ownership of the pledge
Ownership and effectiveness of the pledge